WHY
we exist
our leadership team
Tahnee Sharp
Founder & Group CEO
Following a successful career responsible for the growth of brands from both agency and client side, Tahnee launched The Marketing Room in late 2018. Tahnee identified the declining understanding of the critical role marketing plays in business growth as an opportunity for an organisation that is dedicated to the development then execution of a strategic marketing plan.
In tandem, Tahnee saw first-hand a highly experienced, passionate, and motivated group of marketing professionals with young children, lost to the industry. Since then, Tahnee has led the business to now be Australia’s largest, dedicated marketing consultancy.
Sonya Aitken
CEO - New Zealand
A strategic brand marketer with 25 years of experience, Sonya has led the way with some of New Zealand’s biggest brands including; Fisher & Paykel Appliances, Air New Zealand, Auckland Airport, Vodafone NZ (now One NZ), Elders NZ and Naveya & Sloane.
Sonya is passionate about focusing on the customer and brand while delivering excellent growth outcomes for the business. She has led and worked with teams to deliver brand relaunches, design and delivery of New Zealand’s first digital only loyalty programme, new websites, develop and implement integrated CRM systems, ecommerce and retail solutions and customer journey frameworks.
The Marketing Room offers a real opportunity for Small – Medium New Zealand businesses to tap into marketing expertise that enables their business growth. We can’t wait to get amongst it Aotearoa!
Kelly-Anne Davis
Pod Leader - Western Australia
Kelly-Anne has 14 years of branding, marketing and advertising experience in Australia and Canada. She managed all facets of brand building from strategy and concept to campaign production, execution and post analysis. Kelly-Anne has worked with a number of large international brands like McDonald’s, IKEA and Thermomix as well as plenty of local West Aussie names such as P&N Bank, Water Corporation, Art Gallery of WA, Wesfarmers and more.
She’s spearheaded a number re-brands, executed traditional mass marketing campaigns on TV and radio, and rolled out a plethora of digital projects – all with a splash of mentoring on the side.
Jonathan Sharp
Chief Growth Officer
With over 20 years of industry experience, Jon is responsible for the business’s growth across the key pillars of people and culture, partnerships and marketing, and expansion and acquisition. Jon utilises his experience leading teams developed in previous professional positions as well as coaching roles with WA’s State 16s and 18s AFL Academy programs.
Following a career that included leading large brand and advertising campaigns for brands such as West Coast Eagles, Tradelink, St John of God and Steel Blue, Jon’s marketing experience is complimented by his understanding of the critical link between marketing, sales, and business strategy.
Allison Crowe
Pod Leader - New South Wales
With 15 years of marketing experience spanning a wide range of industries across Australia, Allison has mastered the art of uncovering what makes a business unique and translating those insights into targeted strategies that drive sales. She leads our New South Wales team, delivering flexible, senior-level marketing expertise that helps businesses achieve their goals without the commitment and cost of full-time staff.
Allison has contributed to the growth of notable brands, including Octomedia, DoComeMonday, Spinifex Communications International, and the Caravan and Camping Industry Association of NSW. Known for her ability to deliver impactful results she’s passionate about offering cost-effective, tailored marketing solutions that generate real outcomes for her clients.
Emily Watson
Pod Leader - Victoria
Emily’s experience in marketing results from over 15 years in the property and development industry. During this time, she discovered a passion for all things creative, content, marketing, and social media. Emily specialises in organic content, social media management and developing strategies to advance businesses in their niche. Her cup is filled when she has a licence to use her creativity and help other businesses stand out in the ever-evolving social media landscape.
Ultimately, she is a life-loving expert in social media marketing, strategy and content creation. Emily’s creativity, strategic mind and passion will elevate your digital marketing footprint.
Helen Davies
CEO - UK & Ireland
Helen Davies leads our UK & Ireland operations, bringing over 25 years of experience across marketing, communications, and strategic advisory roles in both the public and private sectors. Her career spans leadership positions in global consultancies, government departments, and major organisations across the UK, US, Asia-Pacific, and Australasia.
Helen has held roles including Deputy Global COO at Edelman Global Advisory, CEO of BPRI, Managing Director at both Added Value and Breakthrough Media, and Head of Marketing & Corporate Communications for the City of Melbourne. She has also led national behaviour change campaigns, advised on crisis communications at the highest levels of government, and partnered with boards and executive teams to shape strategic direction.
She is known for her ability to distil complexity into clear, actionable strategies and to unite stakeholders behind meaningful outcomes. As an experienced marketeer, Helen brings deep expertise across brand, communications, engagement, and organisational transformation.
As CEO, Helen focuses on connecting businesses and government bodies with highly capable, flexible marketing talent who can unlock fresh thinking, drive performance, and build lasting impact through experienced, agile, marketing leadership
Neil Davies
Regional Partner - North West, UK
Scott King
Business Director - Victoria
With over 20 years of experience across luxury hospitality, retail, membership strategy and placemaking, Scott King is a marketing leader who blends creative direction with commercial impact. His career has spanned some of Australia’s most iconic lifestyle and cultural brands, including Burberry, Zekka, COMO The Treasury, State Buildings, Mello House and Lawson Flats, where he has led teams, scaled programs, and delivered brand experiences that build loyalty and drive measurable results.
Scott’s marketing expertise is anchored in developing integrated, experience-led strategies that convert audiences into communities. From leading CRM transformations and developing member acquisition pipelines, to overseeing high-impact event calendars and building national partnerships, Scott brings a clear understanding of how to deliver both cultural relevance and commercial growth. His work has included managing multi-million-dollar operational budgets, growing luxury communities at scale, and implementing marketing systems that support long-term business development.
As a former Director of Membership and Programming, Scott’s leadership has extended across strategy, communications, digital engagement, and team development. He is passionate about connecting people to place through storytelling, service and design, transforming spaces into brands that endure. Now based in Melbourne, Scott brings his deep knowledge of member marketing, luxury experience, and business operations to The Marketing Room, supporting businesses through strategic transitions, repositioning, and scalable growth.
Han Bailey
Chief Customer & Experience Officer
Having worked with some of Australia’s most iconic brands, including Qantas, David Jones, and The Star Entertainment Group, Han Bailey has seen first-hand how customer growth drives business success. With over 20 years of experience in loyalty, CRM, guest experience, and data-led marketing, Han is a seasoned commercial marketing leader passionate about delivering strategies that enhance engagement, retention, and revenue.
Throughout her career, Han has specialized in building insight-driven strategies that are not only customer-focused but also closely aligned with business objectives. From implementing marketing automation systems to designing scalable loyalty and guest experience platforms, she ensures every solution is efficient, effective, and commercially impactful.
Han now leads The Marketing Room’s Customer & Experience division, offering expertise in this commercially crucial space for clients. Her leadership ensures that businesses receive tailored strategies designed to drive growth while elevating the customer experience at every touchpoint. With her deep understanding of the intersection between customer needs and business goals, Han is uniquely positioned to guide clients through this pivotal area of their marketing strategies.
Han is particularly drawn to The Marketing Room’s mission to create meaningful opportunities for women returning to the workforce after maternity leave. As a working mum herself, she understands the importance of flexibility and is committed to fostering an environment where both clients and team members can thrive.
Her expertise in crafting results-driven strategies and her focus on customer experience make Han the ideal leader to help businesses grow and scale through insightful, actionable customer engagement strategies. She’s excited to bring strategic clarity, energy, and a focus on results to every client engagement, helping businesses in this vital space.
Han is thrilled to join The Marketing Room and is passionate about contributing to its mission of empowering women in the workforce while delivering innovative customer engagement solutions to clients.
Global Marketing Consultancy
We are an independent marketing consultancy focused on creating and executing strategic marketing plans. Our highly experienced marketing professionals serve as in-house outsourced Marketing Specialists for a diverse range of clients across the globe, including Australia, the USA, the UK, New Zealand, and Singapore.
- International presence
- Access to our entire team
- Dedicated Pod Leader
- Unrivalled network of suppliers and partners
what
we value
Although all of our people bring their own personality and experience to your business, the one thing we all share is the belief and commitment to our values. They are simple but powerful.
A no-nonsense guide to the people we want to work with us and the kind of people you can expect to be working with you.
WHY
marketing
IS GOOD BUSINESS
Marketing is the engine that powers a business and has the capacity to build real fiscal value into your operation. It drives sales, new markets and new opportunities. In addition, marketing shortens your sales cycle, and enables you to charge and sustain a price premium. It empowers you to build trust with stakeholders – customers, employees, shareholders, distributors, suppliers and partners. A consistent marketing approach will also decrease your cost per new business acquisition.
B2B CUSTOMERS
ARE FINDING YOU BEFORE YOU EVEN KNOW THAT THEY ARE LOOKING
Marketing gives your customers a reason to choose you over your competitors. It creates a predisposition towards your brand and company, hence creating increased willingness to make contact. Marketing allows you to stand out, be different, be seen and be heard. It allows you to control the narrative and drive the conversation.
Why we are [ unique ]
whatthey say
Geoff has quickly become a trusted advisor to our Executive Team, and his strategic brand advice has enabled us to transform our organisation for the future.
Partnering with The Marketing Room has been a catalyst to put in place a brand strategy that has reshaped our brand architecture, product suite, team culture and customer experience.
In only a few months we’ve seen noticeable results and we’re looking forward to growing the File Republic brand in new international markets.
It’s astounding how Geoff was able to grasp the complexities of our market, our organisation, and our product, and translate that into a strategy that ignited such passion in our team from top to bottom.
It’s been a great experience and a partnership that we’re looking forward to continuing.
Sean Conroy
File Republic
The Marketing Room team – specifically Jon and Kelly- Anne – were outstanding in their work with us to rebrand and develop a marketing strategy going forward. Their professionalism and practicality was outstanding, offering expert advice and strategic insights. Kelly-Anne’s work with us to plan and implement our rebrand was highly valuable, as will be the marketing strategy she developed
with us to guide our marketing activities going forward.
Highly recommend The Marketing Room.
Anna Dixon
BlueSalt Consulting
Like most businesses we were facing resource challenges within our marketing team. We needed senior, experienced marketing support that could hit the ground running to ensure we didn’t miss the deadline for a new campaign launch.
I’m thrilled to say The Marketing Room were able to provide this support. Their consultant worked inside our business and emersed themselves in our team, brand systems, and processes. It was just what we needed at a crucial stage of an important project for the business.
I can’t praise them highly enough and will consider them again for any additional short-term support we need.
Damien Van Pelt
RAC Insurance
We are over the moon with Isabel.
She is an amazing Social Media Manager, and everyone loves her in the office. I am glad she can adapt to the nature of our business and fully understood the message we would like to convey to our pages. Isabel’s content is very meaningful and knows exactly what is relevant to post in our industry. Gautam and I are very glad as well that Isabel is friendly to the team members in the office with their loudness.
I noticed she does take feedbacks seriously and used it to improve or amend any changes required. 10/10
Fionah Perales
Aroha Care Group
It’s been 2yrs that I’ve been toying with the need to get help with social media presence for my business. I knew what was needed and knew how much it would help legitimise and grow our presence online. BUT, NDIS is a finicky beast. The industry is full of misinformation from pockets within all stakeholders, and I am so passionate about how bad that is. NDIS is an incredible scheme, a world first! But the participant experiences can be terrible if they are being lead by misinformation.
That’s why I always insisted any word or sentence we put out there, HAD to be accurate, positive, correctly worded, politically correct, in brand, and about 5 other things as you now know.
King Kong charged me a fortune and got it wrong.
A previous staff member worked for me full time and couldn’t get it.
Then recognising I needed to solution still, I reached out to you guys, and found Eliza.
I can’t sufficiently explain how much of an amazing job she has done.
Brief – Zoom call to clarify – a few weeks of work into strategy – and bom, she’s nailed it, like I’d done it myself.
It’s no easy feat. Like I said there’s so much misinformation. But she immediately understood my brand, my ethos, and gets the industry.
She deserves this praise. She’s done a great job. And she will be an absolute asset to growth of our online presence and lead generation.
So got damn excited!
Filipa Watts
Kukoon
Such a pleasure working with Tahnee Sharp and her brilliant team at the The Marketing Room. They’ve been such a safe pair of experienced, trustworthy and talented hands for more than 9 months. Narelle Cant and I truly see them as an extension of our own team and we’d be in a different place without their help. What a business model, what a team and what a leader Tahnee is!
