marketing projects
YOURIN-HOUSE OUTSOURCEDmarketing
project
resource
Our projects team is here to support businesses experiencing resource challenges and require skilled marketers for short term projects. Whether you’re seeking help with complex or sidelined projects, or need assistance developing your marketing strategy, we offer short-term support that can plug straight into your business or team.
Asnapshot
WORK INSIDE
YOUR BUSINESS
EXPERIENCED
SENIOR MARKETING PROFESSIONALS
DELIVER
COMPLEX AND STRATEGIC MARKETING PROJECTS
FIXED
FEE
WORK
WITHIN YOUR FRAMEWORK AND STRUCTURES
BESPOKE
TERMS
EXPERIENCEDmarketing
professionalsFOR SHORT-TERM MARKETING PROJECTS
Our projects team provides seasoned Marketing Managers ready to tackle large and complex strategic marketing and branding initiatives. With at least ten years of experience in senior marketing roles within major organisations, we can either take over or initiate projects that may have been sidelined, serving as a valuable extension of your internal marketing team.
what we doFOR YOU
Your Marketing Consultant has the experience to complete any complex marketing project. From a detailed marketing strategy to focused marketing challenges.
[ Brand Strategy and Development ]
Whether your business is undergoing a complete rebrand, seeking to shift audience perceptions, or aiming to attract new customers, developing a strong brand strategy is vital (and it requires dedicated time and effort!).
We will ensure that your brand strategy aligns with your business vision, values, and Unique Value Proposition. By creating a strategic framework that sets you apart from competitors and connects with your target audience, we’ll help enhance message clarity, improve NPS, boost brand awareness, and achieve other important brand metrics.
[ Digital Transformation ]
Ready to digitally transform your business? We recognise the need for businesses to adapt and innovate to stay competitive and relevant. Our team will assist you in identifying areas for improvement, streamlining and automating processes, and integrating cutting-edge technologies to enhance customer experiences, boost efficiency, and drive growth.
From strategy development to implementation and ongoing support, we offer comprehensive digital transformation services to help you stay ahead in today’s rapidly evolving digital landscape.
[ Marketing Communications Strategy ]
Looking to expand your reach and increase awareness among your target audience, or currently advertising on an irregular basis?
We can enhance channel performance and optimise your budget. With a well-integrated marketing communications strategy, we ensure your key messages reach the right audience through the most effective channels, helping you meet your business goals and drive growth. We can also leverage social media to amplify your brand.
[ New Product/Service Launch ]
Are you in the process of developing or launching a new product or service?
Whether you’re in the idea generation phase, conducting market testing, refining product development, or preparing for launch, your Marketing Consultant can provide valuable support. We offer insight-driven strategies and a customised go-to-market plan designed to ensure a successful launch and drive sales.
[ Digital Marketing Strategy and Channel Optimisation ]
A digital marketing strategy optimises the effectiveness of owned, paid, and earned media.
Your Marketing Consultant will thoroughly analyse channel performance, including your website, SEO, social media, and email, to understand what’s working and identify opportunities for improvement. By enhancing reach and engagement, they will drive business growth. Additionally, they can assist in developing a content strategy and implementing a content planning process to improve efficiency and achieve the best results.
[ Lead Generation and Customer Acquisition ]
Looking to acquire new customers? Your Marketing Consultant can create a tailored lead generation and customer acquisition plan to help you reach your objectives.
They will craft an optimal blend of media and engagement tools to attract new customers, foster consideration, and drive conversions. Additionally, your Marketing Consultant will establish a framework for tracking and measuring the effectiveness of the process, ensuring ongoing improvement and growth.
[ Customer Engagement and Loyalty ]
Customer loyalty drives growth, with research showing that loyal customers often spend significantly more than new ones.
Your Marketing Consultant can design a customer engagement strategy with targeted initiatives to retain your customers and encourage brand advocacy. By actively listening to feedback and leveraging data insights, we ensure that your customers have the best possible experience with your brand.
our leadership team
Tahnee Sharp
Founder & Group CEO
Following a successful career responsible for the growth of brands from both agency and client side, Tahnee launched The Marketing Room in late 2018. Tahnee identified the declining understanding of the critical role marketing plays in business growth as an opportunity for an organisation that is dedicated to the development then execution of a strategic marketing plan.
In tandem, Tahnee saw first-hand a highly experienced, passionate, and motivated group of marketing professionals with young children, lost to the industry. Since then, Tahnee has led the business to now be Australia’s largest, dedicated marketing consultancy.
Sonya Aitken
CEO - New Zealand
A strategic brand marketer with 25 years of experience, Sonya has led the way with some of New Zealand’s biggest brands including; Fisher & Paykel Appliances, Air New Zealand, Auckland Airport, Vodafone NZ (now One NZ), Elders NZ and Naveya & Sloane.
Sonya is passionate about focusing on the customer and brand while delivering excellent growth outcomes for the business. She has led and worked with teams to deliver brand relaunches, design and delivery of New Zealand’s first digital only loyalty programme, new websites, develop and implement integrated CRM systems, ecommerce and retail solutions and customer journey frameworks.
The Marketing Room offers a real opportunity for Small – Medium New Zealand businesses to tap into marketing expertise that enables their business growth. We can’t wait to get amongst it Aotearoa!
Kelly-Anne Davis
Pod Leader - Western Australia
Kelly-Anne has 14 years of branding, marketing and advertising experience in Australia and Canada. She managed all facets of brand building from strategy and concept to campaign production, execution and post analysis. Kelly-Anne has worked with a number of large international brands like McDonald’s, IKEA and Thermomix as well as plenty of local West Aussie names such as P&N Bank, Water Corporation, Art Gallery of WA, Wesfarmers and more.
She’s spearheaded a number re-brands, executed traditional mass marketing campaigns on TV and radio, and rolled out a plethora of digital projects – all with a splash of mentoring on the side.
Jonathan Sharp
Chief Growth Officer
With over 20 years of industry experience, Jon is responsible for the business’s growth across the key pillars of people and culture, partnerships and marketing, and expansion and acquisition. Jon utilises his experience leading teams developed in previous professional positions as well as coaching roles with WA’s State 16s and 18s AFL Academy programs.
Following a career that included leading large brand and advertising campaigns for brands such as West Coast Eagles, Tradelink, St John of God and Steel Blue, Jon’s marketing experience is complimented by his understanding of the critical link between marketing, sales, and business strategy.
Allison Crowe
Pod Leader - New South Wales
With 15 years of marketing experience spanning a wide range of industries across Australia, Allison has mastered the art of uncovering what makes a business unique and translating those insights into targeted strategies that drive sales. She leads our New South Wales team, delivering flexible, senior-level marketing expertise that helps businesses achieve their goals without the commitment and cost of full-time staff.
Allison has contributed to the growth of notable brands, including Octomedia, DoComeMonday, Spinifex Communications International, and the Caravan and Camping Industry Association of NSW. Known for her ability to deliver impactful results she’s passionate about offering cost-effective, tailored marketing solutions that generate real outcomes for her clients.
Emily Watson
Pod Leader - Victoria
Emily’s experience in marketing results from over 15 years in the property and development industry. During this time, she discovered a passion for all things creative, content, marketing, and social media. Emily specialises in organic content, social media management and developing strategies to advance businesses in their niche. Her cup is filled when she has a licence to use her creativity and help other businesses stand out in the ever-evolving social media landscape.
Ultimately, she is a life-loving expert in social media marketing, strategy and content creation. Emily’s creativity, strategic mind and passion will elevate your digital marketing footprint.
Victoria Chambers
Pod Leader - Queensland
Victoria has over 16 years of experience, spanning a career grown out of creative ad agencies, before making the move client-side to hone her skills in strategic marketing, branding and communications.
A multi-faceted marketer, Victoria loves to help brands and businesses grow and has led successful initiatives across a number of well-known Australian brands including Westpac, St George Bank, Australia Post, Rheem and Austar. She has strategised and executed campaigns across TV, radio, organic and paid digital and direct marketing.
Victoria leads our Queensland Pod, mentoring and supporting a team of Marketing Managers and driving strategic growth for our Queensland clients.
Marc Gordon
CEO - UK & Ireland
As CEO of The Marketing Room’s UK & Ireland team, Marc Gordon brings a wealth of experience in driving business growth. Over a 12-month period, Marc successfully doubled revenue in both the UK and Western Australia, demonstrating his passion and energy for fast-paced expansion. With 14 years in sales and business development, Marc has held senior roles, including Regional Director at The CFO Centre Australia and National Lender Account Manager at SimplyBiz Group. A retired martial artist in Aikido, Marc now enjoys hiking and walking in some of the world’s most scenic spots. His leadership philosophy revolves around empowering his team and delivering outstanding client experiences.
Anju Malhi
CEO - Singapore
Anju Malhi joins The Marketing Room as CEO of our Singapore division, bringing with her extensive experience in marketing, business strategy, and leadership. Anju has held senior roles at global companies such as Meta, where she worked as a Senior Project Manager, and Bloomberg, serving as Regional Operations Director. Her strategic mindset and passion for innovation align seamlessly with TMR’s mission to deliver tailored marketing solutions that simplify growth for businesses. Anju is excited to lead the Singapore team, helping businesses achieve their goals with in-house but outsourced marketing expertise.
We are an independent marketing consultancy focused on creating and executing strategic marketing plans. Our highly experienced marketing professionals serve as in-house outsourced Marketing Specialists for a diverse range of clients across the globe, including Australia, the USA, the UK, New Zealand, and Singapore.
- International presence
- Access to our entire team
- Dedicated Pod Leader
- Unrivalled network of suppliers and partners
whatthey say
Tahnee came on board as our marketing partner circa 3 years ago. By joining forces with an expert in marketing we have been able to explore opportunities which we would never have the time or expertise to do. The Marketing Room has added another dimension to the Valenti Lawyers business.
Myra Quartermaine
Valenti Lawyers
Even though we were a longstanding successful business we knew marketing was the missing link to helping to secure our future success. With more competitors in market, an ageing client base along a changing attitude to customer experience we knew we needed a marketing professional to help guide us forward. And she’s done more than that! Our Marketing Manager knows our business, key suppliers, our people and our customers. She knows what we need to do and is passionate about our the success of our business. We are thrilled with our Marketing Manager so couldn’t recommend The Marketing Room any more highly!
Andrew Wilson
JBS
Our business had been relatively successful on the back of hard work and the networks of our senior team. Yet to take our business to the next level and attract tier 1 clients, we knew marketing was the key. We found The Marketing Room and loved the in-house aspect. Our Marketing Manager quickly got to know our team, understand our business and it’s opportunities, and just importantly map and manage our way forward. They undertook a comprehensive rebrand of our business which overnight made us competitive with the market leaders. In addition they launched a new e-commerce website along with a corporate site for our large account clients. They branded and helped launch two new retails offerings in Wangara and Kalgoorlie. All of this happened in 3 months and without needing significant time and input from our busy senior management team. Directly tied to the marketing efforts we landed significant new business opportunities that matched the type and size we had envisioned. I couldn’t be happier with were we are thanks to TMR!
Neil Porter
NextSIte
Such a pleasure working with Tahnee Sharp and her brilliant team at the The Marketing Room. They’ve been such a safe pair of experienced, trustworthy and talented hands for more than 9 months. Narelle Cant and I truly see them as an extension of our own team and we’d be in a different place without their help. What a business model, what a team and what a leader Tahnee is!
Anne Hallam
WALGA
CLIENT TESTIMONIALS
“Like most businesses we were facing resource challenges within our marketing team. We needed senior, experienced marketing support that could hit the ground running to ensure we didn’t miss the deadline for a new campaign launch.
I’m thrilled to say The Marketing Room were able to provide this support. Their consultant worked inside our business and emersed themselves in our team, brand systems, and processes. It was just what we needed at a crucial stage of an important project for the business.
I can’t praise them highly enough and will consider them again for any additional short-term support we need.”
Damien Van Pelt, General Manager Product & Sales, RAC Insurance
SOME OFour clients
Kingman Group
Kingman Group provides superior signage solutions for some of WA’s most iconic construction projects. The company has evolved to now deliver customisable signage, digital, EVC and solar cladding product solutions.
Our scope included:
- Develop marketing strategy
- Develop and implement brand strategy
- Develop sales content strategy
- Facilitate stakeholder meetings
- Develop then implement EDM strategy
Asthma WA
Asthma WA (formerly Asthma Foundation of WA) has been helping Western Australians breathe better for over 55 years. They are a registered charity providing education and support for people with asthma and those around them.
Our scope included:
- Develop donor strategy
- Develop and implement content strategy
- Develop customer segmentation profiles
- Develop referrer strategy
- Develop then implement EDM strategy
James Hardie WA
James Hardie Industries plc is a global building materials company and the largest global manufacturer of fibre cement products. The range suits a wide palette of architectural styles, including classic, traditional, ultra-modern and contemporary designs.
Our scope included:
- Trade customer marketing strategies
- Creation and execution of events
- Social media content creation
- Media and PR
- Consumer campaigns
Plunkett Homes
For over a century, Plunkett Homes has been providing Western Australians with a place to call home. When you come home to Plunkett, you are part of a legacy that has been passed down since 1903 – a legacy that is yours to keep.
Our scope included:
- Develop social media strategy
- Produce content including video
- Coordinator and oversee content calendar
- Posting to all platforms including reels, stories and video
- Community engagement
Valenti Lawyers
Established in 1996, Valenti Lawyers is a boutique law firm which prides itself on providing a personalised quality legal service.
Our scope included:
- Rebrand/Logo Development
- Market positioning
- Website development
- Copy Writing
- Podcast Production
