our leadership team
Tahnee Sharp
Founder & Group CEO
Following a successful career responsible for the growth of brands from both agency and client side, Tahnee launched The Marketing Room in late 2018. Tahnee identified the declining understanding of the critical role marketing plays in business growth as an opportunity for an organisation that is dedicated to the development then execution of a strategic marketing plan.
In tandem, Tahnee saw first-hand a highly experienced, passionate, and motivated group of marketing professionals with young children, lost to the industry. Since then, Tahnee has led the business to now be Australia’s largest, dedicated marketing consultancy.
Sonya Aitken
CEO - New Zealand
A strategic brand marketer with 25 years of experience, Sonya has led the way with some of New Zealand’s biggest brands including; Fisher & Paykel Appliances, Air New Zealand, Auckland Airport, Vodafone NZ (now One NZ), Elders NZ and Naveya & Sloane.
Sonya is passionate about focusing on the customer and brand while delivering excellent growth outcomes for the business. She has led and worked with teams to deliver brand relaunches, design and delivery of New Zealand’s first digital only loyalty programme, new websites, develop and implement integrated CRM systems, ecommerce and retail solutions and customer journey frameworks.
The Marketing Room offers a real opportunity for Small – Medium New Zealand businesses to tap into marketing expertise that enables their business growth. We can’t wait to get amongst it Aotearoa!
Kelly-Anne Davis
Pod Leader - Western Australia
Kelly-Anne has 14 years of branding, marketing and advertising experience in Australia and Canada. She managed all facets of brand building from strategy and concept to campaign production, execution and post analysis. Kelly-Anne has worked with a number of large international brands like McDonald’s, IKEA and Thermomix as well as plenty of local West Aussie names such as P&N Bank, Water Corporation, Art Gallery of WA, Wesfarmers and more.
She’s spearheaded a number re-brands, executed traditional mass marketing campaigns on TV and radio, and rolled out a plethora of digital projects – all with a splash of mentoring on the side.
Jonathan Sharp
Chief Growth Officer
With over 20 years of industry experience, Jon is responsible for the business’s growth across the key pillars of people and culture, partnerships and marketing, and expansion and acquisition. Jon utilises his experience leading teams developed in previous professional positions as well as coaching roles with WA’s State 16s and 18s AFL Academy programs.
Following a career that included leading large brand and advertising campaigns for brands such as West Coast Eagles, Tradelink, St John of God and Steel Blue, Jon’s marketing experience is complimented by his understanding of the critical link between marketing, sales, and business strategy.
Allison Crowe
Pod Leader - New South Wales
With 15 years of marketing experience spanning a wide range of industries across Australia, Allison has mastered the art of uncovering what makes a business unique and translating those insights into targeted strategies that drive sales. She leads our New South Wales team, delivering flexible, senior-level marketing expertise that helps businesses achieve their goals without the commitment and cost of full-time staff.
Allison has contributed to the growth of notable brands, including Octomedia, DoComeMonday, Spinifex Communications International, and the Caravan and Camping Industry Association of NSW. Known for her ability to deliver impactful results she’s passionate about offering cost-effective, tailored marketing solutions that generate real outcomes for her clients.
Emily Watson
Pod Leader - Victoria
Emily’s experience in marketing results from over 15 years in the property and development industry. During this time, she discovered a passion for all things creative, content, marketing, and social media. Emily specialises in organic content, social media management and developing strategies to advance businesses in their niche. Her cup is filled when she has a licence to use her creativity and help other businesses stand out in the ever-evolving social media landscape.
Ultimately, she is a life-loving expert in social media marketing, strategy and content creation. Emily’s creativity, strategic mind and passion will elevate your digital marketing footprint.
Helen Davies
CEO - UK & Ireland
Helen Davies leads our UK & Ireland operations, bringing over 25 years of experience across marketing, communications, and strategic advisory roles in both the public and private sectors. Her career spans leadership positions in global consultancies, government departments, and major organisations across the UK, US, Asia-Pacific, and Australasia.
Helen has held roles including Deputy Global COO at Edelman Global Advisory, CEO of BPRI, Managing Director at both Added Value and Breakthrough Media, and Head of Marketing & Corporate Communications for the City of Melbourne. She has also led national behaviour change campaigns, advised on crisis communications at the highest levels of government, and partnered with boards and executive teams to shape strategic direction.
She is known for her ability to distil complexity into clear, actionable strategies and to unite stakeholders behind meaningful outcomes. As an experienced marketeer, Helen brings deep expertise across brand, communications, engagement, and organisational transformation.
As CEO, Helen focuses on connecting businesses and government bodies with highly capable, flexible marketing talent who can unlock fresh thinking, drive performance, and build lasting impact through experienced, agile, marketing leadership
Neil Davies
Regional Partner - North West, UK
Scott King
Business Director - Victoria
With over 20 years of experience across luxury hospitality, retail, membership strategy and placemaking, Scott King is a marketing leader who blends creative direction with commercial impact. His career has spanned some of Australia’s most iconic lifestyle and cultural brands, including Burberry, Zekka, COMO The Treasury, State Buildings, Mello House and Lawson Flats, where he has led teams, scaled programs, and delivered brand experiences that build loyalty and drive measurable results.
Scott’s marketing expertise is anchored in developing integrated, experience-led strategies that convert audiences into communities. From leading CRM transformations and developing member acquisition pipelines, to overseeing high-impact event calendars and building national partnerships, Scott brings a clear understanding of how to deliver both cultural relevance and commercial growth. His work has included managing multi-million-dollar operational budgets, growing luxury communities at scale, and implementing marketing systems that support long-term business development.
As a former Director of Membership and Programming, Scott’s leadership has extended across strategy, communications, digital engagement, and team development. He is passionate about connecting people to place through storytelling, service and design, transforming spaces into brands that endure. Now based in Melbourne, Scott brings his deep knowledge of member marketing, luxury experience, and business operations to The Marketing Room, supporting businesses through strategic transitions, repositioning, and scalable growth.
Han Bailey
Chief Customer & Experience Officer
Having worked with some of Australia’s most iconic brands, including Qantas, David Jones, and The Star Entertainment Group, Han Bailey has seen first-hand how customer growth drives business success. With over 20 years of experience in loyalty, CRM, guest experience, and data-led marketing, Han is a seasoned commercial marketing leader passionate about delivering strategies that enhance engagement, retention, and revenue.
Throughout her career, Han has specialized in building insight-driven strategies that are not only customer-focused but also closely aligned with business objectives. From implementing marketing automation systems to designing scalable loyalty and guest experience platforms, she ensures every solution is efficient, effective, and commercially impactful.
Han now leads The Marketing Room’s Customer & Experience division, offering expertise in this commercially crucial space for clients. Her leadership ensures that businesses receive tailored strategies designed to drive growth while elevating the customer experience at every touchpoint. With her deep understanding of the intersection between customer needs and business goals, Han is uniquely positioned to guide clients through this pivotal area of their marketing strategies.
Han is particularly drawn to The Marketing Room’s mission to create meaningful opportunities for women returning to the workforce after maternity leave. As a working mum herself, she understands the importance of flexibility and is committed to fostering an environment where both clients and team members can thrive.
Her expertise in crafting results-driven strategies and her focus on customer experience make Han the ideal leader to help businesses grow and scale through insightful, actionable customer engagement strategies. She’s excited to bring strategic clarity, energy, and a focus on results to every client engagement, helping businesses in this vital space.
Han is thrilled to join The Marketing Room and is passionate about contributing to its mission of empowering women in the workforce while delivering innovative customer engagement solutions to clients.
