our leadership team

With over 30 years of experience in marketing, communications, and brand strategy, Naeema Ismail is a seasoned leader recognised for driving transformative growth and building high-performing teams across Asia. Before joining The Marketing Room, she spent more than a decade leading FINN Partners’ Singapore office, where she established and expanded its PR and strategic communications practice—growing it to contribute over 60% of the agency’s business.

Throughout her career, Naeema has advised C-suite leaders and guided communications strategies for some of the world’s most respected brands, including IBM, AWS, Pfizer, Nike, Airbus, AIA, Autodesk, and the Singapore Tourism Board. Her expertise spans technology, healthcare, financial services, government, and industrial sectors, combining deep market insight with a people-first leadership style that inspires collaboration and lasting impact.

At The Marketing Room, Naeema leads the Singapore business, helping organisations access flexible, in-house marketing solutions that drive growth and innovation. She is passionate about fostering purposeful work environments and creating meaningful opportunities for experienced marketers to thrive—particularly those re-entering the workforce after maternity leave.

Norman brings more than 20 years of strategic marketing and partnership leadership across the Asia Pacific region to his role as Business Director at The Marketing Room.

His career spans client-side brand building at The Coca-Cola Company, agency-side strategic partnerships at GroupM Mediacom, and platform-side growth marketing with GoDaddy, Lazada, and Honestbee.

Most recently, Norman served as Marketing Director and Strategic Partnerships Lead for Southeast Asia at GoDaddy. He previously held senior leadership roles including VP, Head of Content Marketing SEA at Lazada and Head of Content, Entertainment & Partnerships APAC at GroupM Mediacom, partnering with global brands such as P&G, Unilever, Shell, and Dell.

Based in Singapore, Norman blends commercial acumen with a passion for innovation, bringing deep experience in integrated marketing, partnerships, and regional growth. Outside of work, he’s a music enthusiast, movie lover, tech junkie, and avid NBA fan.

Emily’s experience in marketing results from over 15 years in the property and development industry. During this time, she discovered a passion for all things creative, content, marketing, and social media. Emily specialises in organic content, social media management and developing strategies to advance businesses in their niche. Her cup is filled when she has a licence to use her creativity and help other businesses stand out in the ever-evolving social media landscape.

Ultimately, she is a life-loving expert in social media marketing, strategy and content creation. Emily’s creativity, strategic mind and passion will elevate your digital marketing footprint.

Helen Davies leads our UK & Ireland operations, bringing over 25 years of experience across marketing, communications, and strategic advisory roles in both the public and private sectors. Her career spans leadership positions in global consultancies, government departments, and major organisations across the UK, US, Asia-Pacific, and Australasia.

Helen has held roles including Deputy Global COO at Edelman Global Advisory, CEO of BPRI, Managing Director at both Added Value and Breakthrough Media, and Head of Marketing & Corporate Communications for the City of Melbourne. She has also led national behaviour change campaigns, advised on crisis communications at the highest levels of government, and partnered with boards and executive teams to shape strategic direction.

She is known for her ability to distil complexity into clear, actionable strategies and to unite stakeholders behind meaningful outcomes. As an experienced marketeer, Helen brings deep expertise across brand, communications, engagement, and organisational transformation.

As CEO, Helen focuses on connecting businesses and government bodies with highly capable, flexible marketing talent who can unlock fresh thinking, drive performance, and build lasting impact through experienced, agile, marketing leadership

With over 20 years of experience across luxury hospitality, retail, membership strategy and placemaking, Scott King is a marketing leader who blends creative direction with commercial impact. His career has spanned some of Australia’s most iconic lifestyle and cultural brands, including Burberry, Zekka, COMO The Treasury, State Buildings, Mello House and Lawson Flats, where he has led teams, scaled programs, and delivered brand experiences that build loyalty and drive measurable results.

Scott’s marketing expertise is anchored in developing integrated, experience-led strategies that convert audiences into communities. From leading CRM transformations and developing member acquisition pipelines, to overseeing high-impact event calendars and building national partnerships, Scott brings a clear understanding of how to deliver both cultural relevance and commercial growth. His work has included managing multi-million-dollar operational budgets, growing luxury communities at scale, and implementing marketing systems that support long-term business development.

As a former Director of Membership and Programming, Scott’s leadership has extended across strategy, communications, digital engagement, and team development. He is passionate about connecting people to place through storytelling, service and design, transforming spaces into brands that endure. Now based in Melbourne, Scott brings his deep knowledge of member marketing, luxury experience, and business operations to The Marketing Room, supporting businesses through strategic transitions, repositioning, and scalable growth.